Web 2.0 Case Studies: Big Picture —> tangible applications @ ECU
Library Staff Development
I gave a short 30 minute presentation on Monday to some 35 of our library staff on Web 2.0. I was the opening guest speaker (!!) of a morning of PD on web 2.0, with a second day to be held in July.
While a number of the staff have grasped the potential applications to both the workplace and the students, I wanted to case study a number of scenario’s of use, other than just what they see in the popular media ie YouTube again, face book etc.
I discussed initially how the 2007 Australian Federal Election with Rudd’s Labour Party, and Obama’s 2008 American Democratic Presidential Campaigns changed the face of political campaigning forever. These 2 campaigns allowed for the first time ever, a real time, 2-way connection between candidates and voters in a meaningful, tangible way. In particular it connected with younger voters in a way that left opposition candidates pretty much dead in the water with resounding land slide victories to the social media savvy candidates.
I just love talking about the IBM story. How the management had the foresight and balls to actually take a risk (albeit managed) and for want of a better analogy, to allow Web2.0 to romp freely, globally through their organisation for the purposes of staff development, starting with podcasting, before moving to wikis and blogs. Recently they have developed their own internal social software that is task specific to their organisation that is delivering clear efficiencies. I put on the library’s wiki a heap of resources linking out to each of the studies that is worth investigating if you are interested. Of course, there is always Google! Anyway, as I see it, IBM really was at the forefront of Enterprise2.0 when you look back to 2005. I have hardly said anything here, but go and have a read – it is a great story.
I trotted out the juicy tale of Intellipedia (thanks to Nick Cowie for the pointer), which seemed to not only gob smack them, but really open them up to the possibilities of mass collaboration.
This youtube video coins the great term “living intelligence”
Closer to home I reviewed the use of SharePoint by our IT Department for the development and maintenance of processes. Seriously – how much easier to a) amend issues on the fly and b) not have to worry about version control, because the wiki does it for you?
I took them inside Blackboard and showed them the HR Community Site I set up a few years back. We navigated around a number of areas where it wasn’t confidential and looked at how the various areas were using the site collaboratively across campuses, time, and functional teams. I was surprised as to how excited they were by us doing this. I guess I am so used to it now, and I feel like I am still battling up hill with the HR team at times, that I don’t realise I have made in-roads!
I will blog about this experience in some depth later as I feel it warrants some stories being told I think.
Images in this post, in order from:
In: Learning & Development, Social Networking, Web2.0 · Tagged with: 23Things, blogs, Case Study, collaboration, community, concept, connection, fear, learning2.0, library, Lifelong Learning, paradigm, podcasting, technology, Web2.0, wikis